From a new meetings campaign in Silesia and a major backstage upgrade in Łódź to fresh Warsaw market data, a hands-on Lower Silesian study tour and a sharp sustainability gain in Szczecin, this week’s edition highlights selected developments from Poland’s local and regional convention bureaux.
Silesia launches Śląskie MICE IS NICE
Silesia Convention Bureau has launched Śląskie MICE IS NICE, a three-month digital campaign promoting the region for meetings, incentives, conferences and events.
Running from September to November across LinkedIn, Facebook, Instagram and Google Ads, the campaign combines destination promotion with a practical introduction to the role of a convention bureau. Its dedicated website presents free, impartial support for organisers alongside regional ideas including turbogolf 320 metres underground, an off-road experience with lunch in a Jura cave and incentive activities in former industrial sites.
Read more:
- Silesia Convention Bureau – Śląskie MICE IS NICE campaign launch
- Śląskie MICE IS NICE – official campaign website
Łódź completes a major backstage upgrade at Atlas Arena
Łódź Convention Bureau has highlighted the largest backstage modernisation at Atlas Arena in years.
The refurbishment covers four dressing rooms and eight locker rooms with a combined area of 657.67 sqm, together with a 1,051.43 sqm lobby and warm-up area. A curtain system allows the latter to be divided into smaller zones, expanding its use for conferences and other events. The new spaces have already supported programming during the International Festival of Comics and Games.
The investment was completed without closing the venue. Atlas Arena hosted 32 events and more than 250,000 attendees in the first half of 2026.
Read more:
- Łódź Convention Bureau – Atlas Arena backstage update
- Atlas Arena – full details of the modernisation
Warsaw data points to a changing MICE calendar
Warsaw Tourism Organization / Warsaw Convention Bureau is using its monthly Warsaw Market Data: Tourism & MICE series to examine familiar assumptions about meetings seasonality.
According to Z-Factor data presented by the bureau, events in Warsaw conference hotels attracted 57,718 participants in March 2026, compared with 55,762 in May – traditionally one of the stronger months for the meetings market. The bureau is treating the comparison as a signal to monitor rather than evidence of a permanent structural shift.
The monthly reporting series brings together data and analysis covering tourism and the meetings sector.
Read more:
- Warsaw Tourism Organization / Warsaw Convention Bureau – MICE seasonality update
- Warsaw Market Data: Tourism & MICE – reports and analysis
Lower Silesia tests its MICE offer on the road
MP MICE Tour Dolnośląskie, organised by MICE Lower Silesia / Convention Bureau – Wrocław together with MeetingPlanner.pl, has taken meeting planners across Bolesławiec, Świeradów-Zdrój, Szklarska Poręba, Jakuszyce and Piechowice.
The three-day route combined hotels and conference infrastructure with local experiences that can become part of corporate and incentive programmes. Participants began with Bolesławiec ceramics and continued through mountain resorts and outdoor attractions before completing the route at Huta Julia, where traditional crystal production and engraving became part of the programme.
The format deliberately places regional craftsmanship and landscape alongside conventional site inspections.
Read more:
Szczecin records a sharp rise in the GDS-Index
Szczecin Convention Bureau has reported a substantial improvement in the city’s Global Destination Sustainability Index performance.
Szczecin increased its overall score from 34.17 in 2025 to 47.29 in 2026, moving to 65th place globally. The bureau also reports third place among the Most Improved Destinations in the Destination Management category, following a 38.5-point improvement in that area.
The results come in a year when sustainability performance improved across much of the international benchmark: 89% of destinations assessed in both 2025 and 2026 increased their overall score.
Read more:
- Szczecin Convention Bureau – Szczecin’s 2026 GDS-Index results
- GDS-Movement – official 2026 GDS-Index results
- GDS-Index – ranking and results
Beyond the Meeting Room: Bake a piece of Toruń history
Toruń’s gingerbread tradition can be experienced inside the building of the former Weese gingerbread factory, now home to the Museum of Toruń Gingerbread.
The museum describes itself as the largest gingerbread museum in Europe and holds a major collection of historic wooden moulds. More importantly, this is not only a display: visitors can take part in a gingerbread baking workshop and make their own version of one of the city’s best-known culinary traditions.
It is an unusually tangible way to encounter several centuries of Toruń’s food heritage.
Read more:
Editor’s Note
BOLD Poland – Bureaux Outlook, Local Developments is a weekly editorial review curated by Poland Convention Bureau, highlighting selected developments reported by Poland’s local and regional convention bureaux. The selection is intended as a concise snapshot rather than a complete record of activity across the country. Each story links to the original Convention Bureau source and relevant official websites, allowing readers to explore the developments in greater detail.
