Poland Convention Bureau More Than Meetings

Let's Meet at IBTM 2023

Poland More Than You Expected

Culture Creates Music

Music is a universal language that transcends barriers and connects people on an emotional level. It has the power to evoke a wide range of emotions, express individual and collective experiences, and foster a sense of community. This year at IBTM World in Barcelona, we invite you to take part in our Musical Mornings, near the Polish National Stand G100 from 28 to 30 November 2023 at Fira Barcelona Gran Via.

In case you haven’t had a pleasure yet, meet Basia Giewont, our Musical Ambassador in Barcelona. She is a Culture Creator who profoundly identifies with her roots in Zakopane, the Malopolska Region, and the Polish Mountains.

Basia`s musical works, presented on stages all over Poland, combine elements of folk with electronic sound and alternative pop. She draws inspiration not only from the Podhale culture, but also from the richness of folk art of Mazovia and Silesia. Basia breaks the mould by creating a one-of-a-kind blend of pop music and discernible Polish folk culture roots. The artist immerses herself in the stories and instrumentations of the past, drawing from the texts of old songs, which are a constant inspiration for her. The result of her work is unique songs that combine modernity and the soul of tradition.

Enjoy onsite listening to well-known international hits as well as Polish music performed by Basia and her band. But there’s more! You can sing along with us “Let’s Talk Business”, a song specially created for event professionals by industry friend Brian Allan.

Now, you can enjoy a specially curated set of Basia’s music (Spotify Playlist) not only during IBTM World 2023 in Barcelona but also on your way home, during vacations, at the office, with family members and friends.

Culture Creates Art

The vibrant graphics on our card`s cover in Barcelona were crafted by AI, drawing inspiration from the works of Zofia Stryjeńska (1891—1976), a distinguished Polish Art Deco painter, graphic artist, illustrator, set designer, and fabric, poster, and toy designer associated with Warsaw and Zakopane.

Zofia Stryjeńska received four Grand Prix awards at the 1925 International Exhibition of Decorative Art in Paris for architectural decoration, poster, fabric, and book illustration, along with two honorary diplomas. Her uniquely simplified forms radiate a joyful spirit, combining the affirmation of life entrenched in Polish tradition with the natural rhythm.

Beyond her accolades, Zofia Stryjeńska was a trailblazer in promoting Polish folklore through her art. She had a profound passion for showcasing the richness of Polish culture and tradition. Her artistic vision often drew inspiration from folk motifs, religious themes, and historical events, reflecting a deep admiration for Poland’s heritage. Stryjeńska’s dedication to preserving and revitalizing folk artistry contributed significantly to the cultural renaissance in Poland during the early 20th century. Her meticulous attention to detail and vibrant compositions not only captured the essence of tradition but also revitalized and popularized these cultural elements among a broader audience, both within Poland and internationally. Her legacy continues to resonate within the realms of Polish art, influencing generations of artists and fostering a renewed appreciation for the country’s cultural heritage.

If you’re eager to delve into Polish culture, we highly recommend watching “The Peasants” movie, Poland’s submission for the upcoming Academy Awards (Oscars). This compelling story is based on Wladyslaw Reymont’s Nobel Prize-winning novel of the same title.This isn’t just an incredible movie; it’s also a visual masterpiece.

Culture Creator culturecreates Zuzanna Lobodzinska

Culture Creates a Brooch

Nearly a century later, we commissioned Krakow artist Zuzanna Łobodzińska, known as “Rose me up,” recognized for her handmade headbands, fancy wreaths, brooches, and larger custom-made decorations, to design and create the poppy flower brooch exclusively for us. She created organic brooch, inspired by Zofia Stryjeńska’s work, is entirely crafted from organic elements. At the Polish stand G100, you can receive the box containing Zuzanna’s brooch and the specially designed card. This carefully crafted gift is part of the “POLAND. More than you expected” campaign, tailored for international event planners.

Zuzanna’s remarkable story began with decorating shop windows by her mam in Krakow in the 1990s. Decorating shop windows was very popular at that time – shop owners competed with each other, trying to intrigue and attract as many customers walking around the center as possible. Her mother, Barbara Łobodzińska, is a wonderful artist and decorator. At that time, she decorated many places in Krakow. She had amazing ideas, and when displaying products, she was not afraid to surprise – there were motorbikes, palm trees and lots of other crazy exhibits.

Over the years, Zuzanna began not only to accompany her mam, but also to help her. And so this cooperation continues. In the meantime, she graduated from the Faculty of Landscape Architecture at the Krakow University of Technology, where she fell in love with the world of plants and learned better about the art of design. Zuzanna started experimenting with combining cut flowers, potted plants and artificial flowers, which brought great results when working on various events, photo sessions and scenography.

At some point, Zuzanna specialized in floral (green) walls – she still consider them to be very impressive decorations for a party (as a background for photos), a shop window or even the facade of a tenement house. Today, Rose Me Up creates dream decorations.

Polish food

Culture Creates Cuisine

Regional cuisine is a culinary language that transcends boundaries and brings people together through flavors and tastes. It possesses the power to evoke nostalgia, celebrate cultural heritage, and unite individuals through shared culinary experiences.

Just like music, delicious Polish food connects hearts worldwide, regional cuisine serves as a universal bond, expressing unique traditions, stories, and a sense of belonging within communities.

Join us for a special Regional Delicacies Happy Hour event at our stand on Wednesday 5.00 PM and indulge in a diverse array of delicacies representing various Polish regions, such as Bean honey from Ulik Apiary Farm in Roztocze, Półtorak Lubelski mead from Apis, Rose jam from Końskowola, regional wine “Winnica Nad Jarem”, cheeses from Sandomierz, Miodula ® Staropolska from Beskid Mountains and Cieszyn Silesia, Kopalnioki the most appreciated sweets in Silesia.

The regional delicacies at the Polish Stand G100 in Barcelona are made possible thanks to the generosity of several entities:

  • Silesia Convention Bureau,
  • G2 Arena – The Congress and Exhibition Center in the Podkarpackie Voivodeship,
  • Mazovia Convention Bureau
  • Swietokrzyskie Convention Bureau,
  • and finally, from the Lubelskie Region, the LCK Conference Centre and Lubelskie Convention Bureau.
Poland More Than You Expected Convention Bureau

Culture Creates Relations

We gravitate to fairs and diverse events for the symphony of connections they offer. Our driving force? The harmonies of reunions with lifelong business partners and the allure of new encounters. These gatherings possess the cadence to interweave experiences, knowledge, and emotions into a harmonious composition.

In 2023, we received an unprecedented number of applications for the National Polish stand, with 26 partners eager to participate. Initially, due to space limitations, we could only accommodate half of them. However, through innovative solutions, we successfully expanded our capacity.

We’re thrilled to announce that 16 partners of the Polish Tourist Organization – Poland Convention Bureau will exhibit the IBTM World Trade Show in Barcelona. They represent convention bureaux, cities, and regions, Professional Congress Organizers, Incentive Travel Companies, DMCs, an airline, and congress venues.

Join us in meeting this year’s esteemed partners at the Polish National Stand G100 at Fira Barcelona!

  • 4 DMCs – Travel Projekt DMC Poland, Jan Pol DMC, DMC Poland, Mazurkas DMC Poland
  • 3 venues – ICE Krakow Congress Centre, G2 Arena – The Congress and Exhibition Center in the Podkarpackie Voivodeship, Poznan Congess Centre
  • 8 convention bureaux – Warsaw Convention Bureau, Mazovia Convention Bureau, Convention Bureau – Wrocław, Kraków Convention Bureau, Gdańsk Convention Bureau, Poznań Convention Bureau, Silesia Convention Bureau, Świętokrzyskie Convention Bureau
  • LOT Polish Airlines
IBTM World culturecreates culturecreators Poland Convention Bureau

Poland Convention Bureau Team at IBTM

Let`s meet in Barcelona at the Polish National Stand G100. Jaroslaw Marciuk and Magda Mazgaj look forward to seeing you there and discussing our mutual interests and collaborations.

Jaroslaw Marciuk
Magda Mazgaj

Let's Talk Business Song

It starts with Czesc

How are you?

How can we help?

What do you do?

Let’s elevate

Take it higher

What do you need Venue or supplier

We’ve got it all you’ll see

We are the destination

Meeting expectations

Year after year

So here’s our invitation

For cooperation

The time is here

Let’s make a plan

Meet us at our stand

Let’s talk business

Dzien dobry

Is how we greet you


The word for Thank You

Poland where your dreams come true


Come to Poland, the perfect place

To host your event with style and grace

Incentives, conventions

Professional intentions

Trust and security

Not only a necessity

Friendly courageous

Nothing is beneath us

Passion and pride, dedication

Turns every event into a revelation