On 28 March, the Oval Hall of the historic Bazar 1838 in Poznań hosted a gathering of the Poznań Club of Polish Congress Ambassadors. The event brought together over 30 representatives from Poznań’s academic community, all actively engaged in the development of the city’s congress market. The meeting provided a platform for exchanging experiences and fostering inspiring discussions.
Sabrina Żymierska welcomed attendees from the Poznań Congress Center and Jan Mazurczak from the Poznań Convention Bureau, both representing local institutions that support the MICE industry.
The programme included, among other highlights:
- A presentation by Professor Katarzyna Dziubalska-Kołaczyk, Vice-Rector for Research at Adam Mickiewicz University, focused on the organisation of the upcoming 21st International Congress of Linguists (ICL 2024);
- An overview of support programmes for Congress Ambassadors, presented by Aneta Książek (Polish Tourism Organisation – Poland Convention Bureau) and Agnieszka Szymerowska (SKKP – Association of Conferences and Congresses in Poland);
- A guided walk through some of the lesser-known corners of the Old Market Square, led by Jan Mazurczak, Director of the Poznań Local Tourism Organisation.
High attendance at the event highlights Poznań’s significant potential as a congress destination. The collaboration between key MICE industry stakeholders plays a pivotal role in strengthening the city’s position on the international events map.
Congress Ambassador Clubs
Congress Ambassador Local Clubs are initiatives run in cooperation with municipal convention bureaux, aimed at supporting academia and industry organisations in their efforts to attract international conferences and events.
These local clubs bring together researchers and professionals from various sectors involved in the meetings industry. By fostering collaboration between club members, city convention bureaux, and professional congress organisers, the initiative enhances the effectiveness and appeal of promoting Poland as a business-friendly destination for international events and business tourism.
Learn more: About the Congress Ambassador Programme.
