During IMEX Frankfurt 2026, the Poland Convention Bureau will once again create a welcoming space for meaningful conversations and industry networking. The EventProfs Meetup, organised by Irina Graf and Sina hosted at the Poland IMEX Stand A455, will bring together buyers, suppliers, newcomers and experienced professionals for an informal gathering focused on authentic connections within the global meetings industry.
IMEX Frankfurt remains one of the leading global trade shows for the meetings and events industry, bringing together destinations, venues, agencies, associations and event planners from around the world. Alongside business appointments, the event also creates opportunities for networking, collaboration and community-building across the international MICE sector.
For the first time, the Poland Convention Bureau – Polish Tourism Organisation will host the EventProfs Meetup at IMEX Frankfurt 2026. The gathering will take place on Tuesday from 14:00 to 15:00 at the Poland Stand A455 and is designed as an informal networking opportunity for buyers, suppliers, newcomers and experienced industry professionals alike.
The EventProfs Meetup is organised by Irina Graf and Sina Bünte, CMP, DES. You can add the event to your IMEX Frankfurt online calendar.
Instagramisation of the MICE Industry
The initiative responds to the growing importance of authentic networking and creator-driven communication within the meetings industry. As B2B trade shows increasingly embrace social media storytelling, community engagement and creator-led visibility, destinations and exhibitors are exploring new ways to connect with audiences beyond traditional meetings and sales presentations.
The growing “Instagramisation” of trade shows and the MICE sector reflects a wider shift towards more personal, experience-focused and shareable event interactions.
Irina Graf
Irina Graf is a trategic content partner for MICE destinations & B2B events, the founder of The MICE Blog and creator of the #EventProfsTalk community initiative, focused on connecting global event professionals through networking and industry storytelling.
More information can be found at themiceblog.com ,on LinkedIn: linkedin.com/in/irinagraf, and on Instagram instagram.com/irinagraf_events
Sina Bünte
Sina Bünte, CMP, DES is an international event strategist, moderator and founder of DigitalMind Events, specialising in digital engagement, event design and community-focused event experiences.
More information can be found at digitalmind.events, on LinkedIn: linkedin.com/in/sina-buente, and on Instagram instagram.com/digitalmind.events
PolandCVB Digital Marketing
Hosted by the Polish Tourism Organisation – Poland Convention Bureau, the meetup encourages IMEX participants to connect beyond scheduled appointments in a relaxed and welcoming atmosphere.
Today’s meetings industry is shaped not only by business appointments, but by communities, conversations and the power of authentic storytelling. Initiatives such as the EventProfs Meetup at IMEX Frankfurt demonstrate how valuable collaboration with key opinion leaders, industry ambassadors and content creators has become in building meaningful international engagement within the MICE industry. At the Poland Convention Bureau, we see these partnerships as an important part of promoting Poland as a modern, creative and relationship-driven destination for meetings and events – says Jaroslaw Marciuk, Chief Marketing SPecialist at Polsih Tourism Organisation – Poland Convention Bureau.
Poland Convention Bureau is widely recognised for its innovative approach to digital marketing and international promotion of Poland as a MICE destination, particularly through social media communication, creator collaborations and industry-focused storytelling initiatives.
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As the global meetings industry continues to emphasise the value of personal relationships and community engagement, initiatives such as the EventProfs Meetup demonstrate how destinations and convention bureaux can support stronger industry connections.
