A new e-book shares practical insights, good practice and ideas for developing sustainable MICE offerings across Poland. It summarises Destination Poland Green Academy, a project delivered by SITE Poland in cooperation with the Polish Tourist Organisation’s Poland Convention Bureau.
The publication draws on six regional workshops attended by representatives of hotels, visitor attractions, the food and beverage sector, Convention Bureaux and other organisations in the meetings industry. The workshops encouraged participants to plan more responsible events and make better use of local resources.
The e-book brings together ideas and approaches that can help event organisers and regional partners create MICE experiences that are attractive, authentic and sustainable. It explores the value of local heritage and regional products, collaboration across the industry, and ways to reduce the environmental and social impacts of events.
The project was conceived and delivered by SITE Poland members Grażyna Grot-Duziak and Beata Koziarska, who also co-authored the publication. They prepared the e-book in cooperation with Aneta Książek, Director of the Poland Convention Bureau at the Polish Tourist Organisation.
Destination Poland Green Academy shows how sustainability can inspire new ideas, distinguish a destination’s offer and strengthen the competitiveness of Poland’s regions. Local culture, nature, cuisine and community involvement can all help create meaningful experiences for delegates attending conferences and business meetings, as well as participants in incentive travel programmes.
Commissioned by the Polish Tourist Organisation’s Poland Convention Bureau, the project was delivered by SITE Poland. Its development drew on the organisation’s work in responsible incentive travel, including:
- Responsible Incentive Travel Day 2026
- The Green Talks interview series
- The SITE Poland Sustainable Incentive Travel Manifesto
- The United Nations’ 17 Sustainable Development Goals
The e-book is an invitation to put these ideas into practice and continue developing sustainable MICE offerings across Poland.
Download the e-book – ENGLISH VERSION
Table of contents – Destination Poland Green Academy e-book
Introduction
1. The Destination Poland Green Academy Project Concept
1.1. About the Project
1.2. Key Assumptions and Objectives
1.3. Programme Pillars
1.4. Project Leadership Team
1.5. Working Framework: Methodology and Approach to Sustainability
2. Destination Poland Green Academy Workshops: From Inspiration to Co-Creating Solutions
2.1. Sustainability as a New Standard
2.2. The UN’s 17 Sustainable Development Goals: A Universal Framework for MICE
2.3. The SITE Poland Manifesto as the Programme’s Foundation
2.4. Initial Survey Findings: Identifying Challenges and Shaping Solutions
2.5. Local Inspiration: Regional Best Practice and Case Studies
2.6. Co-Designing the Events of the Future
2.7. Outcomes That Extend Beyond the Workshop
3. Destination Poland Green Academy: Six Regions, Six Platforms for Collaboration and Discussion, Six Sources of Inspiration for Sustainable Business Tourism
3.1. Bydgoszcz
3.2. Kielce
3.3. Lublin
3.4. Poznań
3.5. Łódź
3.6. Katowice
4. Green Talks (SITE Poland)
4.1. Interview #21: A Raftsman’s Passion on the Vistula
4.2. Interview #22: Premium Poland at WOWLand: Authenticity at the Heart of Sustainability
4.3. Interview #23: Building a Credible Sustainability Profile for Venues with Reliable Data
4.4. Interview #24: The MTP Group’s “Green Events” Strategy
4.5. Interview #25: Ecology of the Mind: Participant Well-Being as the Future of Responsible Business
4.6. Interview #26: Mercure Katowice Centrum: A Systemic Approach to ESG
4.7. Interview #27: Where Flavours Tell a Story: Chata Olimpijczyka Jasia i Helenki in Wisła
5. Responsible Incentive Travel Day 2026: From Knowledge to Practice — A Key Highlight of the DPGA Project
5.1. About the Project
5.2. Hospitality 2.0: A New Approach to Experience Design
6. Conclusions and Market Needs
6.1. Key Conclusions from the Workshops
6.2. Grassroots Initiatives: The Power of Local Communities
6.3. Top-Down Initiatives: The Role of Leaders and Institutions
6.4. Key Qualitative Findings
7. Project Statistics and Impact
7.1. The Project in Numbers
7.2. Project Impact
7.3. Promotional and Communication Activities
8. Post-Project Evaluation Survey
A Final Word
Contacts, Partners and Recommendations
Final remarks
This e-book was created to inspire and share knowledge – we would be delighted if you passed it on. You are welcome to share it with others in its entirety and in its original, unchanged form. This way, more people will be able to benefit from it. However, we kindly ask you to preserve its original content – without editing, shortening, copying excerpts, or publishing them as your own. Let us respect the work and effort invested in creating it. If you would like to use any part of the material in your own projects or commercial activities, please contact us – we will be happy to discuss it with you.
The e-book was an important part of the Destination Poland Green Academy 2025-2026 project.
Source: Grażyna Grot-Duziak, MICE Expert and Senior Board Advisor, SITE Poland.
Project partners: Bydgoszcz Convention Bureau, Świętokrzyskie Convention Bureau, Lubelskie Convention Bureau, Poznań Convention Bureau, Łódź Convention Bureau, Silesia Convention Bureau, Qubus Hotel Bydgoszcz, Odyssey Club Hotel Wellness & SPA in Dąbrowa, Lubelskie Centrum Konferencyjne, PURO Hotel Poznań Old Town, Hampton by Hilton Łódź City Center, Mercure Katowice Centrum.
Media partners: waszaturystyka.pl MICE Poland THINK MICE MeetingPlanner.pl
