The Polish Tourism Organisation – Poland Convention Bureau is set to deliver an unforgettable musical experience at IMEX Frankfurt 2025, designed to inspire and delight delegates from across the global meetings and events industry. In collaboration with the Vistula University Choir, an exceptional concert will be presented as part of the Musical Mornings programme. This vibrant and dynamic performance blends international hits, Polish motifs and global music rhythms. This unique live performance will premiere on 20 and 21 May in Frankfurt am Main, promising a cultural highlight that will resonate with audiences long after the final note.
An Energetic Musical Experience at IMEX Frankfurt 2025
Some of the pieces in this dynamic performance have been specially arranged for choral voices by the choir’s conductor, Agnieszka Zińczuk – including original interpretations of “Heyamoli” and “Nic do stracenia”. The arrangements are enhanced with choreography and elements of improvisation that will actively engage the audience and lend a theatrical dimension to the concert.
Well-loved songs such as “The Boy is Mine”, “Seasons of Love”, and “Shadowland” will captivate attendees not only through powerful harmonies but also through expressive movement and a shared emotional connection with the music.
The Vistula University Choir is far more than a vocal ensemble – it is a living symbol of diversity. Comprising students from Vistula University in Warsaw, the choir brings together voices from across Europe, Asia, Africa, and Latin America. United by song, these young artists break down cultural barriers and build connections through the universal language of art.
Musical Mornings at IMEX Frankfurt 2025 are a signature cultural initiative of the Polish Tourism Organisation. These special concerts will be held at Messe Frankfurt – Galleria (between Hall 8 and Hall 9) on the following dates: Tuesday, 20 May 2025, 9:00–10:00 and Wednesday, 21 May 2025, 9:00–10:00
Under the direction of Agnieszka Zińczuk – conductor, director and choreographer – the choir delivers a repertoire full of energy and emotion, ranging from pop and musical theatre hits to Polish and traditional folk music. Highlights include:
- “Shallow” (Lady Gaga & Bradley Cooper)
- “Shadowland” (The Lion King)
- “The Boy is Mine” (Ariana Grande)
- “Stand by You” (Rachel Platten)
- “Party” (Beyoncé)
- “You Will Be Found” (Dear Evan Hansen)
- “Seasons of Love” (Rent)
- “Nic do stracenia” (Mrozu)
- “Od Nowa” (Kwiat Jabłoni)
- “Let’s Talk Business” (Brian Allan)
- Traditional folk songs Heyamoli and Shosholoza
One of the choir members will host the performance, inviting guests to visit the Polish Tourism Organisation stand at IMEX G445 and encouraging them to explore Poland. The performers will wear shirts bearing the PTO logo and the word “Polska”, representing the country as modern, welcoming and creatively vibrant.
Musical Mornings is more than a concert – it is a celebration of Poland through the eyes of people from around the world. Join us for an uplifting encounter with music, diversity and the unique spirit of a morning well spent.
For centuries, Poland has been a welcoming and hospitable country for people of many nationalities. Today, this spirit continues as our universities offer a wide range of programs for international students. These students, bringing with them diverse talents and cultural traditions, enrich Polish society and contribute to its vibrant, evolving culture. Last year, we began a collaboration with the Vistula University Choir, a dynamic ensemble made up of students from over a dozen countries—from Europe and Asia to Africa and Latin America. Together, we recorded a new gospel-style version of our signature trade fair anthem, “Let’s Talk Business.” We now invite you to join us for our musical mornings at IMEX, where you’ll hear this and other uplifting songs from Poland and around the world – said Aneta Książek, Head of the Poland Convention Bureau.
The Vistula University Choir is more than just a performance group—it’s a celebration of unity through music. Singing together helps break down barriers and build lasting bonds across cultures. Moreover, this initiative is an investment in the future of the business tourism sector. By involving students in international trade events, we offer them first-hand experience in promotion and engagement. As “musical ambassadors of Poland,” they play an active role in shaping the global perception of our country – added Książek.
Musical Mornings and Let’s Talk Business
As part of its activities under the Poland Convention Bureau, the Polish Tourism Organisation continues to embrace innovative and unconventional promotional tools – including music. Designed for leading international events in the MICE industry, Musical Mornings has become a key element of Poland’s creative showcase. At the heart of this initiative is the original composition Let’s Talk Business.
Written and composed by Brian Allan – a Scottish producer and musician based in Warsaw, known for his projects that bridge music and live events – the song made its debut at IMEX Frankfurt 2023 in a powerful rock arrangement. It quickly became a recognisable and memorable anthem for Poland within the global MICE community.
For IBTM World 2023 in Barcelona, a new version of Let’s Talk Business was created in collaboration with Basia Giewont – a vocalist who fuses her folk roots with contemporary pop and electronic sounds. Her emotive interpretation brought a deeper dimension to the campaign, with the composition accompanying both Musical Mornings and events like Regional Delicacies Happy Hour. Together, they delivered a rich, multi-sensory experience built around sound, taste and scent – the core of effective sensory marketing.
Basia Giewont once again captivated the audience during Musical Mornings at IMEX Frankfurt 2024. Her expressive voice and heartfelt performance filled the Galleria at Messe Frankfurt, reaffirming music’s power as an evocative and impactful promotional tool.
In 2025, Let’s Talk Business returns in an entirely new form – a vibrant gospel version performed by the Vistula University Choir.
Through initiatives like Musical Mornings and the evolution of Let’s Talk Business, the Polish Tourism Organisation is not only promoting destinations – it is crafting emotional connections that resonate with global audiences.
Vistula University Choir – A Celebration of Global Voices
The Vistula University Choir is a remarkable vocal ensemble, distinguished not only by its high artistic standards but also by its extraordinary multicultural identity. As the most internationally diverse academic choir in Poland, it brings together members from across the globe – from Europe, Asia and Africa to the Middle East and Latin America.
Among its singers are individuals from Italy, Greece, Poland, Ukraine, Turkey, Kazakhstan, Pakistan, India, Nigeria, Egypt, Mexico, Papua New Guinea and many other countries. Polish nationals form a clear minority, and this cultural, linguistic and religious diversity is not just valued – it is the choir’s greatest strength and source of inspiration.
The Vistula University Choir is a space where different cultures meet in a spirit of openness, mutual respect and collaboration. Regardless of background, faith or native language, everyone is welcome to become part of this musical family. Singing together becomes a means of breaking down barriers and building a global community grounded in understanding, acceptance and support.
The choir’s repertoire focuses on pop, gospel and musical theatre, alongside folk songs from around the world – a natural reflection of its members’ varied heritages. As a result, they perform in many languages, creating a unique blend of contemporary soundscapes with the rich traditions of global musical cultures. Every concert is a musical journey across continents – filled with heart, passion and a spirit of connection.
Performing in Frankfurt:
- Sopranos and Altos: Natalia Grzegorzak, Victoria Macpepple, Kamila Sadikova, Yevheniia Pytalova, Polina Ovsepian, Kalina Rawicz, Marharyta Brodova, Aslihan Özbilener, Anna Popovych
- Tenors and Basses: Christian Chimuzinga, Davronbek Mamadzhanov, Jan Novák-Zempliński, Luca Lupoli, Joshua Kumassi
- With sound direction by: Ahmet Mustafa Dalci
- Conductor, director and choreographer: Agnieszka Zińczuk
Photos were taken during the choir’s performance at the Copernicus Science Centre, where the Polish Tourism Organisation presented its official recommendations for 2025–2026 (CVBS, PCOs, ITCs).
Vistula University Choir – music without borders.
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