Our “POLAND. More than you expected” has been recognised as one of the best campaigns at the MP IMPACT Awards by MeetingPlanner.pl! We are proud of this achievement. Congratulations to all awarded and nominated projects in four categories – Initiative, Event, Campaign, and MICE for GOOD.
We take pride in this achievement. Through our international campaign, digital activities, publications in seven leading industry media, collaboration with influencers, and participation in the IBTM trade show in Barcelona (both on-site and online), we managed to convey a message that supports the entire Polish meetings industry.
We delivered a clear message to event organisers, congress planners, and conference attendees worldwide that Poland is a country worth considering and hosting meetings in. We warmly thank oLive Media for their fruitful collaboration and dedication, contributing significantly to the success of this project!
Congratulations to the winners in this category and the “Małopolska – Destination Objective” campaign, Małopolska Tourist Organisation (leader), co-organised by the City of Kraków – Kraków Convention Bureau, the Marshal’s Office of the Małopolskie Voivodeship, and to the third finalist “Creating Something More” – responsible business campaign by Hotele Arche.
The nominees and winners categories
Initiative Category
- Winning project – City-Building Role of Trade Fairs, MTP Group
- Event Technique Workshops, Brill AV Media World Tour
- Association for the Education of Students, Teachers, HORECA Industry Professionals, Travel, and MICE Hotelmania, co-organised by HBX Group, Hotelbeds, and BCD Travel
Category Event
- Winning project – Tomorrow’s Stage Conference, Tomorrow’s Stage Foundation
- Event Industry Forum, Evential
- Incentive Day 2023, Association of Incentive Travel Organisers
MICE for Good Category
- Winning project – Playing in Green, PTWP Event Centre, co-organised by PTWP SA
- Green Events – Wrocław, Congress Tourism Promotion Foundation Convention Bureau – Wrocław
- Meeting Industry Sustainability Forum MISF 2023, Travel Bidder
Campaign Category
- Winning project – Małopolska Tourist Organisation (leader), co-organized by the City of Kraków – Kraków Convention Bureau, the Marshal’s Office of the Małopolskie Voivodeship
- Poland. More than you expected, Polish Tourism Organisation – Poland Convention Bureau
- Creating Something More – responsible business campaign, Hotel Arche Małopolska – destination objective
All awarded and distinguished projects contribute to the organisation of international events in the country, emphasising their significance and impact on promoting Poland as an attractive destination for international meetings and events.
About the MP IMPACT Project
The MP Impact event consists of three components:
- Summit: Interactive discussions and lectures led by leaders and experts addressing key issues that significantly influence the development of the meeting industry and its sectors.
- MP Impact Awards: A competition aimed at recognising the most influential and valuable initiatives, campaigns, and industry projects implemented in a given year.
- Industry Report: The event concludes with the creation of a report summarising the most significant phenomena impacting the meeting industry and presenting the industry’s current state. This report will be developed through interaction with event participants.
For more information about the MP IMPACT AWARDS 2023, visit the meetingplanner.pl website.
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