The Polish Tourism Organisation (POT) – Poland Convention Bureau actively supports the development of the innovative Polish Large Language Universal Model (PLLuM) by providing valuable textual resources essential for its training. As part of this collaboration, POT has granted access to an extensive range of materials that reflect the richness and diversity of Polish tourism, culture, and national heritage.
By incorporating these authentic and diverse resources, PLLuM enhances its understanding of linguistic context and the unique characteristics of Polish tourism and culture. This collaboration not only enriches the model’s database but also helps promote Poland as an attractive travel destination, both domestically and internationally.
POT’s Contributions to PLLuM:
- POT’s official website (POT.gov.pl) provides:
- Articles and news on current tourism events in Poland.
- Research and reports on statistics and trends in the Polish tourism sector.
- Publications promoting tourist attractions.
- Poland Convention Bureau reports – industry reports, rankings and publications
- Polska.Travel platform offers:
- News on attractions and cultural events.
- Information about top tourism products certified by POT.
- Descriptions of UNESCO heritage sites, national parks, spa resorts, Polish cities, and regions.
How Does PLLuM Benefit Tourism?
With the resources provided by POT, tourists can leverage advanced tools for trip planning and access reliable information about Poland. AI-driven travel assistants powered by PLLuM simplify the search for attractions, transport, and accommodation while providing quick and accurate answers in Polish and English. This enables users to receive automatic recommendations for places, events, or restaurants tailored to their preferences.
The content provided by POT includes detailed descriptions of tourist attractions, UNESCO heritage sites, national parks, spa resorts, and regions, ensuring access to up-to-date and trustworthy information. PLLuM utilises this data to generate personalised travel itineraries, making it especially useful for nature lovers, history enthusiasts, and active travellers.
By integrating with PLLuM, searching for tourism-related information becomes more precise and efficient. Tourists no longer need to browse multiple websites; AI-based systems provide them with the most relevant and verified details quickly and conveniently.
An additional advantage is language support for international visitors. PLLuM improves translations of tourism-related content into multiple languages, making information more accessible and facilitating communication with local service providers and tourist offices.
All content sourced from POT comes from official, verified sources, ensuring credibility and minimising misinformation risks. The PLLuM model is regularly updated to maintain the highest quality of processed data, which is crucial for travellers seeking reliable information.
PLLuM also supports the analysis of tourism trends in Poland by generating reports and insights beneficial not only to tourists but also to businesses in the tourism industry looking to develop their services.
The collaboration between the Polish Tourism Organisation and PLLuM enhances the quality of tourism services in Poland. Travellers gain quick access to accurate, personalised, and reliable information, making trip planning more seamless and enhancing their overall experience. Thanks to AI-powered technologies, Poland becomes an even more visitor-friendly destination for both domestic and international tourists.
PLLuM and the MICE Industry
The MICE sector plays a crucial role in Poland’s tourism economy. PLLuM can provide significant advantages to event organisers, conference planners, and business travellers by offering AI-powered solutions tailored to the industry’s needs.
- Enhanced Event Planning: PLLuM-powered AI assistants can streamline the organisation of conferences and business meetings by quickly retrieving venue information, suggesting ideal locations, and providing real-time updates on event logistics.
- Multilingual Support: International attendees benefit from improved real-time translations and seamless communication with Polish event organisers, suppliers, and service providers.
- Personalised Recommendations: AI-driven recommendations for hotels, conference venues, networking opportunities, and post-conference leisure activities ensure an optimised and seamless experience for delegates.
- Automated Customer Support: Chatbots and AI-powered assistants can respond to queries related to event schedules, registration processes, and travel arrangements, reducing administrative burdens for event organisers.
- Data-Driven Insights: PLLuM can analyse trends within the MICE industry, offering valuable insights into attendance patterns, popular destinations, and emerging business travel trends, aiding in strategic decision-making.
About PLLuM
The Polish Large Language Model (PLLuM) is an advanced AI-powered language model designed to process and understand natural Polish language with high accuracy. It has been developed using diverse linguistic resources that capture the richness and specificity of Polish.
One of PLLuM’s key applications is its role as an intelligent assistant for public administration, streamlining processes and improving citizens’ access to information. Government offices and institutions benefit from automation, providing users with more efficient services.
PLLuM is available under an open licence, allowing developers to integrate it via API and users to access it through a graphical interface. This openness enables broad implementation across industries and facilitates the development of new applications.
A strong emphasis is placed on security and ethical AI use. PLLuM undergoes regular updates and verification to eliminate harmful or misleading content, ensuring trustworthiness and accuracy in information processing.
The project is led by a consortium of top Polish scientific institutions, including the Wrocław University of Science and Technology, NASK – National Research Institute, the Institute of Computer Science of the Polish Academy of Sciences, the National Information Processing Institute, the University of Łódź, and the Institute of Slavic Studies of the Polish Academy of Sciences. They collaborate with publishing organisations, tech companies, and public institutions that support the model’s development and implementation.
To learn more about the Polish Large Language Model (PLLuM), visit the official project page.
Further Reading: Panel Discussion: “Artificial Intelligence in Tourism – Opportunities and Challenges” at the Spotlight on Poland Conference in Wrocław.
