On 21 March 2025, the 15th edition of the New Trends in Tourism Conference will take place at the European Solidarity Centre in Gdańsk. Recognised as one of Poland’s premier industry events, this conference attracts experts, entrepreneurs, tourism professionals, and travel enthusiasts. The Polish Tourism Organisation is the event’s honorary partner.
This year’s theme focuses on authenticity as the foundation of tourism development in marketing and business strategies.
Throughout the event, attendees will explore how authenticity drives customer engagement, enhances destination appeal, and contributes to business success. The conference programme features inspiring keynote speeches, panel discussions, and insightful case studies presented by leading industry professionals from Poland and abroad.
Key Topics of the Conference in Gdansk
- Destination Marketing – how to effectively promote destinations through authentic branding;
- Culinary Tourism – the power of local and seasonal products in shaping unique visitor experiences;
- Accessible Tourism – inclusivity and accessibility as key components of sustainable tourism development;
- Tourism Analytics & Statistics – how data-driven insights can drive innovative, sustainable tourism products;
- Emerging Technologies in Tourism – cutting-edge trends and innovations shaping the industry.
Beyond its educational value, the conference offers unparalleled networking opportunities for professionals seeking to establish new partnerships and explore collaboration prospects. In the evening, attendees will have the chance to connect in a more informal setting at 100cznia, one of Gdańsk’s most vibrant cultural and social hubs.
Industry Experts & Keynote Speakers
Below is a list of confirmed speakers and experts presenting at New Trends in Tourism 2025, along with their professional backgrounds:
- Szymon Jachimek – Host, playwright, improviser, and cabaret artist. Former member of Kabaret Limo, currently a dramaturg at Gdynia Municipal Theatre.
- Bogdan Gałązka – Chef, restaurateur, and culinary historian specialising in medieval and Renaissance cuisine reconstruction. Author of culinary books and recipient of the Traditional Cuisine Chef of the Year 2019 Award.
- Guy Bigwood – Managing Director and lead innovator at GDS Movement, a global expert in developing regenerative destinations and sustainable event strategies, collaborating with over 100 tourism organisations worldwide.
- Barbara Jamison-Woods – Destination marketing specialist, sharing best practices in strengthening marketing strategies through knowledge exchange.
- Urtė Daknytė – Digital Marketing Director at GO Vilnius, responsible for bold marketing campaigns that challenge conventional advertising norms.
- Tord Baklund – Representative of VisitOSLO, providing insights on one of the most impactful marketing campaigns of the past year.
- Patrycja Brychcy – Social media and digital marketing expert for the hospitality sector, advocating for authenticity as a key success factor in guest communication.
- Łukasz Wysocki – President of the Gdańsk Tourism Organisation, with extensive experience in destination promotion and accessibility solutions.
- Filip Wysocki – A 16-year-old advocate for accessibility, wheelchair user, and enthusiast of space exploration, nature, and the arts.
- Paweł Orłowski – Expert in event economic impact analysis, with hands-on experience in organising large-scale events.
- Krzysztof Celuch – Specialist in tourism and destination development, with a strong background in the MICE industry and education sector.
- Katarzyna Nałysz-Safuryn – Research & Analysis Manager at Gdańsk Tourism Organisation, experienced in market research and data analytics for tourism.
- Maciej Dobrzyniecki – President and Founder of the Polish Gastronomic Academy, Vice President of the International Academy of Gastronomy in Paris, and co-author of the “21st Century Gastronomic Decalogue”.
- Amanda Booker – COO at TheFork, with over 17 years of experience driving global growth, operational excellence, and digital innovation in e-commerce, technology, and consumer goods.
- Łukasz Krasoń – Plenipotentiary of the Polish Government for People with Disabilities and Secretary of State since 2023. A renowned social activist and motivational speaker dedicated to disability advocacy.
- Arkadiusz Hronowski – Co-organiser of Mystic Festival and a cultural entrepreneur, behind renowned music venues and creative spaces in Tricity, including B90, Ulica Elektryków, and Plenum.
Full speaker biographies and additional event details are available on the official conference website newtrendsintourism.com
Discover more: “Regenerating Polish Destinations: Sustainable Tourism in Action” workshop in Gdansk.
Event Details
- Venue: European Solidarity Centre, Gdańsk
- Organiser: Gdańsk Convention Bureau
- Co-organiser: European Solidarity Centre
- Honorary Patronage: Ministry of Sport and Tourism, Polish Tourism Organisation, Mayor of Gdańsk, Pomorskie Regional Tourism Organisation (PROT)
- Main Partners: Amber Expo, Gdańsk Lech Wałęsa Airport, Mercure Hotel Gdańsk Stare Miasto
- Event Partners: Montownia Lofts & Experience, ARCHE Dwór Uphagena
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