On 6 November, the PreZero Arena in Gliwice hosts the inaugural nationwide MICE EXPO, with the Polish Tourism Organisation – Poland Convention Bureau as the Official Partner. Expect a content-rich programme across two stages and a strong international perspective, including Rob Davidson (MICE Knowledge, London) on the rising bleisure trend.
One of the key highlights of the programme will be the Conference Zone and the Presentation Zone, featuring over 20 recognised experts from the MICE sector. The speakers will share their knowledge, practical insights and inspiration, as well as present forecasts on the future directions of the industry’s development.
Learning highlights (Conference Zone)
- Incentive travel trends — how ESG, DEI and wellness are reshaping incentive design.
- Designing modern association meetings — embedding ESG and boosting participant engagement.
- Corporate events aligned to brand identity — personalisation, tech innovation and safety.
- Sponsorship that works — what attracts partners to sports, municipal and charity events.
- Exclusive lecture (EN): Bleisure – Adding Leisure Days to Business Trips by Rob Davidson.
- New market insight: unveiling the first regional meetings industry study in Poland.
Skills & case studies (Presentation Zone)
- Workshop: How to create a WOW effect at an event — a swarm of drones and an artist in one show! (10:45–11:15).
- Plus practical sessions throughout the day delivered by exhibitors and partners.
Who you’ll hear from
Alongside Rob Davidson, the stage line-up includes: Sebastian Gronet, Dr Krzysztof Cieślikowski, Katarzyna Banach, Katarzyna Amborska, Eliza Kozica-Kamińska, Alexandra Kunowska, Anna Jedrocha, Sara Lamik, Agnieszka Szymerowska, Michał Semeniuk, Izabela Idzikowska, Piotr Kalewski, and Piotr Trusiewicz.
As part of the educational session titled “How to Use Digital Marketing in the Meetings and Events Industry,” there will be an off-site session of the Poland Convention Bureau, led by Jarosław Marciuk, Chief Marketing Specialist at the Polish Tourism Organisation. This off-site session forms part of the educational project “Laboratorium Twórców”.
Good to know
- Date & venue: Thursday, 6 November, PreZero Arena Gliwice (ul. Akademicka 50).
- Fair hours: 09:00–17:00; admission is free with prior registration.
Join meeting planners, venues, hotels, DMCs and corporate buyers from across Poland for a full day of insight, practical takeaways and networking. See you on Thursday, 6 November, at PreZero Arena Gliwice!
#PolandCVB #EventProfsPL #MICEExpo #MICE #PreZeroArena
Sources: official event & partner pages and the published conference overview/programme https://www.mice-expo.pl/
