“Vademecum of the Contemporary Event Manager” (PL Vademecum Współczesnego Event Managera) is a new publication dedicated to the MICE industry, created by practitioners who deliver event projects on a daily basis, manage teams, and collaborate with clients within the dynamic environment of business events. The book’s partner is the Polish Tourism Organisation, and one of its nine authors is Jarosław Marciuk, representing the Poland Convention Bureau.
The book was developed out of a need to present an authentic picture of the industry, where responsibility for both projects and people is key, alongside the ability to combine strategy, logistics and emotional engagement. The initiator and leader of the project is Alexandra Kunowska from Next Level Academy.
The official launch of the publication took place on 16 April 2026 in an online format and will also be held on 21 April 2026 during the Effect MICE Festival at EXPO Łódź (13:00, NeuroEvents – sensory relaxation zone).
“This is a practical vademecum recommended by professionals who have been designing, selling and delivering events for years. It contains solutions, experience and tools that can be applied effectively, calmly and with greater precision. It is a book for those seeking knowledge on how to create events that truly deliver results,” said Alexandra Kunowska, project leader and entrepreneur with extensive experience in business events.
About the book and its authors
The aim of the creators of the “Vademecum of the Contemporary Event Manager” was to present real-life situations, decisions, and conclusions drawn from everyday work in the meetings and events industry. The authors of individual chapters include:
- Adam Biskup
- Alexandra Kunowska
- Katarzyna Gadomska
- Adam Niespor
- Agnieszka Bielicka
- Renata Szostak
- Ewa Stryjska
- Sandra Nazim
- Jarosław Marciuk
“In my 20-page chapter, I analyse digital marketing in the MICE and DMO sectors from the perspective of the Poland Convention Bureau of the Polish Tourism Organisation, structuring the approach to communication and promotion at the national level. I highlight the crucial role of systematic knowledge exchange and the sharing of best practices in the development of Poland’s meetings industry. The chapter is based on my professional experience as a content creator, analyst and PCB POT representative, enriched with concrete examples and data,” said Jarosław Marciuk, Chief Marketing Specialist at the Poland Convention Bureau of the Polish Tourism Organisation.
The partners of the publication include the Polish Tourism Organisation and the Poland Convention Bureau, while the Forum Branży Eventowej (FBE) has granted its official patronage.
A recommendation for the publication was also provided by Aneta Książek, Head of the Poland Convention Bureau – Meetings and Events Bureau at the Polish Tourism Organisation:
“Vademecum of the Contemporary Event Manager is a guide for those navigating a world where every destination is shaped by responsibilities. The authors demonstrate that an effective event manager combines hard and soft data, follows trends, and designs events with participants’ needs in mind. The book inspires the creation of experiences that go beyond logistics – authentic, engaging and tailored to the audience. The concept of ‘Hospitality 2.0’ places people and their wellbeing at the centre of attention, including the wellbeing of the event manager. This vademecum is essential reading for anyone who aims to create events that deliver lasting and distinctive value.”
More information about the book is available on the Next Level Academy website.
