From 10 to 14 September 2025, Gdańsk and Sopot will become the hub of the international meetings industry as they host the fourth edition of Spotlight on Poland. This flagship event is organised by the Polish Conference and Congress Association (SKKP) and the Polish Tourism Organisation -Poland Convention Bureau, in partnership with LOT Polish Airlines, the Gdańsk Tourist Organisation, and the Sopot Tourist Organisation. Once again, Spotlight on Poland 2025 will combine a business conference with a hosted buyers programme.
This year’s edition will be held under the theme “People, Place, Purpose”, focusing on the challenges and opportunities related to DEI (Diversity, Equity, and Inclusion) as well as the responsible and sustainable growth of business tourism.
Conference: 12 September 2025, Hotel Haffner Resort & SPA, Sopot
The highlight of the event will be the industry conference taking place on 12 September at Hotel Haffner Resort & SPA in Sopot. The programme will address key challenges and trends shaping the meetings and events industry, such as inclusivity, diversity, employee well-being, and sustainability in event design and execution.
Programme highlights include:
- Expert-led sessions with renowned industry professionals
- An interactive workshop titled “The Happiness Blueprint” focused on workplace well-being and work-life balance
- Networking and knowledge exchange with key stakeholders in the sector
Spotlight on Poland 2025 conference registration
Spotlight on Poland 2025 Conference Agenda
13:30–13:45 | Conference Opening
- Agnieszka Szymerowska – President of the Board, Polish Conference and Congress Association (SKKP)
- Aneta Książek – Head of Poland Convention Bureau, Polish Tourism Organisation
13:45–15:30 | Part I: DEI – Diversity, Equity, Inclusion
- Accessibility as a business opportunity – it doesn’t have to be expensive – Łukasz Wysocki and his son Filip
- Sustainable development as a pathway for future generations to explore local culture – 100cznia
- Equal opportunities as a solution to workforce shortages in the tourism sector – Arche Dwór Uphagena
15:30–16:00 | Networking Break
16:00–18:00 | Part II: Well-being Workshop
- “The Happiness Blueprint: Integrating Wellbeing in Life and Work” – Małgorzata Zalewska Expert in Happiness Science, Certified Life Coach, and International Speaker
18:00–19:00 | Roundtable Discussions & Business Tourism Industry Showcase in Poland
20:00–22:00 | Dinner for Hosted Buyers and Polish Industry Representatives
10–14 September 2025 – Fam Trip in Gdańsk and Sopot
Running in parallel with the conference will be a tailored fam trip for carefully selected hosted buyers from key international markets. Participants will explore the conference and incentive infrastructure in Gdańsk and Sopot, connect with local MICE suppliers, and experience the distinctive character of the Pomeranian region.
The programme aims to showcase Gdańsk, Sopot and Poland as a competitive and appealing destination for international business events.
Event Organisers and Partners
Organisers:
- Polish Conference and Congress Association (SKKP)
- Polish Tourism Organisation – Poland Convention Bureau (POT PCB)
Spotlight on Poland 2025 Partners:
- LOT Polish Airlines
- Gdańsk Tourist Organisation – Gdansk Convention Bureau (visitgdansk.pl)
- Sopot Tourist Organisation (visit.sopot.pl)
- Holiday Inn Gdańsk – City Centre
Registration & Further Details
Registration for Polish tourism professionals and full details about Spotlight on Poland 2025 are available on the official website: https://spotlightonpoland.pl
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Also recommended:
- Spotlight on Poland 2024 -Wrocław
- Spotlight on Poland 2023 – Kraków
- Spotlight on Poland 2022 – Łódź
- Poland and Polish Cities in the ICCA 2024 Rankings
