The 37th edition of the CityDNA Summer School will take place in Gdańsk, Poland, from August 26 to 30, 2023. This four-day event is specifically tailored for newcomers to the Meetings Industry, offering a comprehensive programme that covers all the essential foundations for a successful start in this field. It also supports participants in navigating the current trends and challenges facing the industry.
Established as a key fixture in the world of meeting professionals, the CityDNA Summer School has earned widespread recognition over its distinguished history, spanning an impressive 36 editions and welcoming around 2,000 students. Embracing the spirit of adaptability, this year’s programme has been thoroughly revised to reflect the rapidly evolving times we live in, while staying firmly rooted in real-world application.
Marking a new chapter under the expert leadership of Dennis Speet, Director of the Amsterdam Convention Bureau, the CityDNA Summer School introduces a respected faculty of 15 leading industry experts. This accomplished team will guide students through a wide range of vital topics, from the complexities of bidding processes and managing diverse client needs, to exploring sustainability, legacy, equity, and much more. With their extensive experience and insight, the faculty is committed to equipping participants with the tools and understanding required to excel in the dynamic world of meetings and events.
“I am extremely proud to have been appointed as Course Leader for this prestigious event. Having worked closely with the team of CityDNA and the faculty leaders of the Summer School, I trust we have developed a fresh and inspiring programme, full of innovative industry learnings and surprises. I invite all industry leaders to send their new colleagues to this programme as it provides a solid start and a complete overview of the international meetings industry. Personally, I look forward to the opportunity greatly, and am excited to welcome you all to the programme.” Said Dennis Speet, Director of the Amsterdam Convention Bureau and new Course Leader of the CityDNA Summer School.
For further information about the event and details on how to register, please visit the City Destinations Alliance website.
Participants can look forward to a rich variety of learning experiences, including theoretical sessions, hands-on workshops, interactive forums, collaborative group projects, plentiful networking opportunities, and a dash of light-hearted fun. Rest assured, attendees will leave with a wealth of new knowledge and insights, ready to navigate the complex world of meetings with confidence.
Encompassing a broad spectrum of professionals across DMOs, CVBs, hotels, airlines, DMCs, and PCOs, the CityDNA Summer School warmly welcomes anyone looking to begin a rewarding career or deepen their existing expertise in the Meetings Industry. Whether you’re just starting out or aiming to expand your horizons, this immersive programme offers an invaluable platform for learning, development, and networking. At the close of the four-day experience in Gdańsk, participants can expect to leave with fresh inspiration, enhanced industry knowledge, and a strong network of new connections spanning Europe and beyond.
“It is our great pleasure to welcome this prestigious conference to our captivating city. Prepare for a remarkable journey as we showcase the very heart of Gdańsk, where rich heritage meets the vibrancy of modern life. Attendees will experience the beauty of our historic landmarks, the charm of our cobbled streets, and the dynamic cultural atmosphere that defines our city. From our famous amber to mouth-watering cuisine and the appeal of our sandy beaches, we are ready to offer an unforgettable glimpse into Gdańsk’s unique fusion of tradition and innovation,” said Łukasz Wysocki, CEO of the Gdańsk Tourism Organisation.
To learn more about the city of Gdańsk, we invite you to visit the Gdańsk Convention Bureau and Visit Gdańsk websites, where a wealth of information awaits.
10 Reasons to Visit Gdańsk – According to City Destinations Alliance
- Over 1,000 Years of History – Gdańsk boasts a fascinating and complex history spanning more than a millennium. As one of Poland’s oldest cities, it has been shaped by centuries of conflict, resilience, and transformation.
- Charming Hanseatic Heritage – Once a prominent Hanseatic city, Gdańsk is home to a stunning Old Town, filled with Gothic architecture, cobbled streets, bustling amber stalls, inviting cafés, and top-notch restaurants.
- A Thriving Cultural Scene – Culture lovers will feel at home with Gdańsk’s rich array of museums, theatres, galleries, and cultural events throughout the year.
- The Capital of amber – Gdańsk, is renowned for its amber, known as “Baltic gold,” which features prominently in exquisite, high-quality jewellery found throughout the city.
- A Proud Maritime Legacy – With its deep-rooted seafaring traditions, Gdańsk has long been a hub for shipbuilding and trade. The iconic shipyard cranes remain a defining feature of the city’s skyline.
- Delicious Local Cuisine – Enjoy hearty and flavourful Polish dishes such as pierogi, kielbasa, bigos, and żurek, alongside fresh and expertly prepared fish specialities.
- Sandy Beaches All Year Round – Gdańsk’s wide, sandy beaches offer a scenic and relaxing escape, perfect for a seaside walk or some leisure time, regardless of the season.
- Excellent Value for Money – Gdańsk combines high quality with affordability, offering excellent accommodation, dining, and entertainment at a reasonable cost.
- A City of Attractions – From historical landmarks and green parks to interactive museums, Gdańsk is a city rich in sights and experiences that attract visitors from across the globe.
- Easily Accessible – Whether you prefer to travel by plane, train, or car, Gdańsk is well-connected and easy to reach, thanks to its modern airport and efficient transport links.
Whether you’re drawn by history, culture, cuisine, or the sea, Gdańsk truly has something for everyone.
37th edition of the CityDNA Summer School, Gdansk in detail
- When: 26/08/2023 to 30/08/2023
- Where: Dwór Uphagena ARCHE Gdańsk
- CITYDNA Contact: Julie Clerc julie@citydna.eu
Discover more:
- Let’s Meet 2025 – Where Gdańsk and Sopot proved their strength as Poland’s leading event destinations
- Workshop in Gdansk “Regenerating Polish Destinations: Sustainable Tourism in Action”
- The MICHELIN Guide Poland expands to Gdańsk, Gdynia and Sopot in the Pomorskie Region
About City Destinations Alliance (City DNA)
City Destinations Alliance is a collaborative network committed to facilitating knowledge exchange among cities and metropolitan regions, acting as a driving force behind the development of a resilient and sustainable visitor economy. With a unifying vision, this vibrant community champions the growth of liveable, dynamic urban centres across Europe — places where residents, professionals, and visitors can seamlessly engage in living, working, meeting, and discovering.
At its core, the Alliance fosters a culture of curiosity, innovation, and continuous learning. It brings together professionals from diverse backgrounds to share expertise, inspire new ideas, and shape the future of city destinations. Through this supportive and forward-thinking environment, members are empowered to elevate their cities as exceptional destinations for both people and progress.
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