An important element of the event’s communication was the “Szczecin Stories” campaign, which presented the city through its people, places and processes of transformation. Its message was consistent with the idea of GDS-Forum & Impact Day: Szczecin did not want to act solely as the host of the event, but as a destination undergoing its own transformation and inviting others to learn together.
For international participants, it was an opportunity to discover Szczecin as a city of greenery, water, architecture, culture and bold urban projects. The programme also included accompanying events and meetings in distinctive locations, including Willa Lentza, Willa Tiede and Ogrody Śródmieście. This carefully designed experience strengthened the image of Szczecin as an authentic, compact destination open to dialogue
Szczecin Stories
“Szczecin Stories” shares the stories of Szczecin residents – both those who were born here and those who have chosen the city as their home. This is where they build relationships, develop their ideas and help shape its future. The campaign presents authentic stories of people and places – entrepreneurs, artists, academics and representatives of the maritime sector – showing how Szczecin is developing through cooperation, commitment and the everyday work of many different communities.
As part of the campaign, seven short video spots have been produced, in which the protagonists invite viewers into their world. Each of them presents a city in the making – one that is learning, testing and seeking new solutions: from environmental initiatives and culture to innovation and education.
“Szczecin Stories” also highlights the role of events and tourism as spaces for meetings, knowledge exchange and relationship-building that have a real impact on the city’s future – demonstrating that its development is based on joint action and shared responsibility for its direction.
Three of the videos are already available at https://www.linkedin.com/company/szczecin-convention-bureau/.
Further episodes will be released gradually over the coming weeks.
