What does it mean for the Polish MICE industry in the near future? The insights gleaned from the Cvent Travel Manager Report – European Edition hold significant implications for Poland’s corporate travel landscape, particularly in the domains of event organisation, incentive travel, and business trips. As Poland adjusts to the evolving paradigms of corporate travel, a range of effects and opportunities are poised to shape the industry within the country.
Event Organisation in Poland: Meeting the New Normal
For event organisers in Poland, the changing corporate travel landscape signifies a need for adaptability and creativity. The increased emphasis on cost concerns and the integration of business travel with meetings and events aligns well with the approach of crafting multifunctional gatherings. With 40% of travel managers emphasising the amalgamation of travel and events, the trend can find resonance in Poland’s event industry.
This shift could lead to the creation of hybrid events that seamlessly combine in-person attendance with virtual participation, allowing both domestic and international delegates to engage. Moreover, incorporating sustainability initiatives and technological enhancements, as highlighted in the report, could not only cater to travel managers’ preferences but also align with the global call for more responsible event practices.
Incentive Travel: Tailoring Experiences for Affordability
As businesses in Poland seek to manage escalating costs while maintaining meaningful employee incentives, the findings of the report offer valuable insights. The focus on affordability necessitates reimagining incentive travel experiences. Crafting experiences that align with creative budget strategies, such as combining business travel with incentive trips, can offer a win-win solution. This approach can ensure that employees are rewarded while also contributing to the company’s financial goals.
Furthermore, considering the rising significance of sustainability, incorporating eco-friendly elements into incentive trips can resonate well with travel managers who view sustainability as a pivotal factor in decision-making. Poland’s picturesque landscapes and cultural richness provide ample opportunities for designing unique, sustainable incentive travel experiences that capture the essence of the country while adhering to budgetary constraints.
Business Trips to Poland: Navigating Cost Considerations
For Poland, as with the rest of Europe, cost considerations are gaining prominence in the planning of business trips. Travel managers aiming to optimise budgets and seek the best rates could find Poland’s diverse travel offerings appealing. Negotiating lower hotel room rates, even if it means some trade-offs in convenience, can resonate well with Poland’s emerging status as a sought-after business travel destination.
Poland’s cities offer a blend of modern infrastructure and historical charm, presenting an array of options for accommodating cost-effective yet enriching business travel experiences.
Moreover, Poland’s connectivity within Europe and its increasing prominence as a business hub make it an attractive choice for organisations looking to balance costs and opportunities for networking and growth.
Technology Integration and Sustainable Practices: Poland’s Opportunity
The report underscores the role of technology in influencing travel decisions and the growing focus on sustainability. Poland’s hospitality and event industries have an opportunity to align with these trends. Integrating technology in event management, accommodation bookings, and travel planning can streamline processes, enhance guest experiences, and resonate with tech-savvy travel managers.
Simultaneously, Poland’s commitment to sustainability can be showcased through eco-friendly practices in hotels, venues, and event planning. Highlighting sustainable initiatives and offering greener options can position Poland as a conscientious host for events, incentive travel, and business trips, aligning with the values of environmentally conscious travel managers.
In conclusion, the insights from the Cvent Travel Managers Report – European Edition reverberate across Poland’s corporate travel landscape. Event organisers, incentive travel planners, and business trip facilitators have an opportunity to tailor their offerings to meet the evolving preferences of travel managers. By combining affordability, creativity, technology, and sustainability, Poland can position itself as a vibrant and responsible destination for corporate travel in the changing times ahead.
CVENT Poland Meetings and Events Planning Guide
Remember this!
- Influential Factors in Booking Decisions: Beyond costs, considerations such as proximity to company premises (37%), flexibility of terms (35%), ease of accessibility, and venue familiarity (both 26%) wield substantial influence over travel managers’ hotel and venue booking choices.
- Technology and Quick Responses: Travel decision-makers prioritise hotels demonstrating effective technology usage during the RFP process. Utilising technological tools for streamlined communication and real-time collaboration aids time-strapped teams, enhancing lead qualification and buyer-supplier relationships.
- Sustainability’s Growing Impact: 26% of business travel managers anticipate heightened emphasis on sustainability influencing their priorities over the next two years. Nearly one-third (29%) of respondents actively seek content related to sustainability initiatives during the hotel and venue sourcing process.
- Tech-Driven Changes in Sourcing: Since 2019, 33% of respondents have increased their reliance on technology for hotel research. Properties aiming to stand out during sourcing should maximise visibility on venue sourcing platforms. Venue teams should enhance online profiles with comprehensive information to minimise ad-hoc queries and maximise high-quality leads.
- Global vs. Regional Sourcing: Just over half (51%) of respondents engage in global hotel and venue sourcing. Notably, a significant segment limits their search to Europe only (24%) or domestic locations exclusively (24%).
Read also: Insights from the CVENT Travel Managers Report 2023 – European Edition
Source: based on CVENT Travel Manager Report – European edition 2023
What is CVENT?
Cvent is a global technology company that specialises in event management, meetings, and hospitality solutions. Find out more.
