From 22 to 25 June 2023, SITE Poland members took part in a familiarisation trip titled “Świętokrzyskie Czaruje” (“The Świętokrzyskie Region Enchants”). The event was organised as part of the Destination Poland project and the “It’s been a while – let’s meet in Poland” series of study visits. The primary aim of the trip was to showcase the Świętokrzyskie region’s potential as a destination for incentive travel organisers.
The four-day itinerary was full and dynamic, offering a comprehensive experience of the region. The trip was part of a collaborative initiative involving
- Poland Convention Bureau
- SITE Poland
- The Regional Tourist Organisation of the Świętokrzyskie Voivodeship
- The Świętokrzyskie Convention Bureau
- The Local Tourism and Hotel Organisation of the Świętokrzyskie Mountains
Read on for a closer look at the highlights of the event.
Day one in Sandomierz
The entire undertaking started at the Basztowy Hotel. Next, the participants visited the picturesque Sandomierz – a Royal City, beginning with a new interactive exhibition called Czary Napary (“the magic of infusions”), named after Marcin of Urzędów, a local botanist from the 16th century. The aromatic adventure was followed by a visit to the studio of the master jeweller Cezary Łutowicz, who specialises in striped flint. He presented his extraordinary works, explaining about the unique nature of this precious stone.
Next came a drive to Winnica Świętego Jakuba (St. James Vineyard), where a tasting of fine local wines took place. Yes, the region has vineyards, too!
A delicious meal at Club N51 – Jadwiga Restaurant was not only a pleasure for the senses but also a meeting in a great atmosphere. During the cruise on the Vistula, representatives of the MICE industry could hear interesting tales about the history of the river, Slavic traditions, legends and magic of the Świętokrzyskie Mountains.
Those craving that kick of adrenaline surely loved the extreme off-road crossing with Sandomierz Off Road 4×4 Group. To complement this unforgettable experience, participants ascended to the viewpoint located in the picturesque Pieprzowe Mountains and attended yet another Sandomierz vineyard. At the latter, called Winnica Nadwiślańska, they enjoyed the company of Słowiańskie Bajduły, a group of folk enthusiasts.
“I see a lot of positive energy, high motivation in the industry, great service – it was a great idea to come here with the SITE Poland group. The Świętokrzyskie region is full of surprises. There is nature, interesting stories, attractions, sights, professionals and enthusiasts of the region, delicious cuisine: all this gives many opportunities to create unique incentive travel programmes,” said Aneta Książek, Head of the Poland Convention Bureau.
Day two
The next day began with creative jewellery workshops, during which everyone could make jewellery using the stone of optimism, that is, striped flint. The next place on the itinerary through the Świętokrzyskie region was the Popiel Palace in Kurozwęki. Here, the participants had the opportunity to see a herd of American bison and taste tank beer in the Popiel Brewery.
The walk around the picturesque city of Kielce began in the Kadzielnia Reserve, followed by the Castle Hill, to finally reach the city square. Dinner at the Grand Hotel Kielce was a perfect culmination of a day full of attractions.
“Thanks to events such as this fam trip, we want to show the authenticity of the Świętokrzyskie region. We are going to specialise in team-building and incentive events, as we have favourable conditions for those in terms of accommodation and tourist offer. What we want to show is the local aspect. We are talking about the apple trail, the wine trail or places such as Legend Park, where we present our cultural, intangible heritage, in this case our legends,” said Małgorzata Wilk-Grzywna, Regional Director of the Świętokrzyskie Voivodeship Tourism Organisation. “The Świętokrzyskie Convention Bureau was established in May this year. Analysing the Polish market and regional conditions, we came to the conclusion that the best formula would be to create a convention bureau within the Regional Tourism Organisation of the Świętokrzyskie Voivodeship. The Świętokrzyskie Convention Bureau operates with strong support of the hotel industry – the Local Tourism Organisation and the Świętokrzyskie Mountains Hotel Industry,” added Małgorzata Wilk-Grzywna.
Day three
The following day brought more attractions, such as visiting the Raj Cave (considered one of the most beautiful karst caves in Poland) and workshops creating natural cosmetics. Another important point was also a visit to the Targi Kielce Conference Centre, where the group became familiar with the offer of organising conferences and events.
A visit to the Kielce Region Countryside Museum was an obligatory point, followed by a culinary feast in the Kuźnia Smaków Inn, where delicious local specialties were waiting for the participants. The group also visited one of the region’s largest hotels, the Binkowski Resort Kielce, and in the evening enjoyed a dinner at the Odyssey Club Hotel Wellness & SPA, which offers a wonderful view of the city of Kielce.
“Świętokrzyskie has a great potential for team-building and corporate events, mainly for companies from Poland, but shortly we also count on groups from abroad,” said Katarzyna Batko, project manager of the Świętokrzyskie Convention Bureau. “We are optimistic and we realise that it is a big challenge to integrate our MICE industry and work together to promote the Swietokrzyskie region, and on the other hand to be active and noticeable on the competitive market in Poland and abroad.”’
Day four
The last day of the intensive fam trip began at the Geonatura Kielce Geoeducation Centre, where the participants learned about the geological history of the Świętokrzyskie Mountains. Next, the group spent time at the “Łysa Góra” Świętokrzyskie Mountains Heritage Park (also known as Park Legend – “Park of Legends”), where participants could take part in a virtual flight on a broom and weave Midsummer wreaths, expressing the joy of the upcoming summer.
The study visit in the Świętokrzyskie region ended with a lunch at a restaurant called Izba Dobrego Smaku in Huta Szklana at the foot of the mountain Święty Krzyż.
The summary
This exciting, flavourful and active trip was unforgettable. We would like to thank all the participants for their great company and the Regional Tourism Organisation of the Świętokrzyskie Voivodeship, the Local Tourism Organisation and the Hotel Industry of the Świętokrzyskie Mountains, as well as SITE Poland, for organising this fam trip together.
“The Świętokrzyskie Convention Bureau was established in 2023. This is a very important initiative, which I hope will support the local industry and help to place the Świętokrzyskie Voivodeship on the market of meetings and events. The region has many attractive things to offer meeting planners and incentive travel organisers. Świętokrzyskie can count on the Poland Convention Bureau at the Polish Tourism Organisation to support its promotional activities,” added Aneta Książek.
Destination Poland by SITE Poland
Joanna Montenarh, Vice-President of SITE Poland and Project Manager of Destination Poland, said: “Świętokrzyskie is a region with great potential for the MICE industry, which can be used to create unique incentive programmes for customers. We would like to thank all the organisers and participants of the fam trip for unforgettable experiences and positive energy.”
It is worth adding that SITE Poland emphasises the importance of sustainable development and social responsibility. As part of CSR activities, the participants of the Świętokrzyskie trip planted a riparian forest on the Koprzywianka River.
Essential Venue Guide for Event Planners
For event and incentive travel planners seeking fresh, inspiring destinations, the “Świętokrzyskie Czaruje” Destination Poland fam trip offered a rich showcase of the Świętokrzyskie region’s potential. Below is a curated list of all the locations visited by SITE Poland participants—including hotels, restaurants, unique venues, cultural sites, and key tourist attractions.
Each venue was selected for its suitability to host corporate events, incentive programmes, team-building experiences, and high-end group travel. From historic landmarks and natural wonders to modern conference facilities and boutique accommodations, these places demonstrate the diversity and charm the region offers for creative event planning.
Below you will find a list of all hotels, restaurants, unique venues, tourist attractions and other places (with links) visited by the participants of the “Świętokrzyskie czaruje” Destination Poland fam trip by SITE Poland:
- Hotel Basztowy – Sandomierz Stare Miasto
- Czary Napary – Akademia Ziołowa Marcina z Urzędowa
- Workshop of Striped Flint Processing Master Cezary Łutowicz
- Winnica Świętego Jakuba in Sandomierz
- Club N51- Jadwiga Restaurant in Sandomierz
- Vistula River Cruises in Sandomierz, Sandomierka river boat
- SGT Sandomierz Off Road 4×4 Group
- Winnica Nadwiślańska in Sandomierz
- Widnokrąg restaurant in Sandomierz
- Popiel Palace in Kurozwęki
- Popiel Brewery in Kurozwęki
- Kadzielnia in Kielce
- Castle Hill Kielce
- GRAND HOTEL Kielce
- Raj Cave | Chęciny – Neanderthal Centre
- Targi Kielce S.A.
- Muzeum Wsi Kieleckiej (Kielce Region Countryside Museum)
- Karczma Kuźnia Smaków
- Binkowski Resort Kielce
- Odyssey Club Hotel Wellness & SPA Kielce
- Geonatura Kielce Geoeducation Centre
- “Łysa Góra” Świętokrzyskie Mountains Heritage Park
- Karczma – Izba Dobrego Smaku in Huta Szklana
For more information on the region, please visit the Świętokrzyskie Travel website.
Photo credits: Magda Mazgaj, Michal Kalarus; created by Jaroslaw Marciuk
Find out more
- Poland’s Sustainable Destination Offer – Panel at Responsible Incentive Travel Day 2025
- Warsaw–Radom Airport (RDO): A New Gateway Bringing Fresh Opportunities for Poland’s MICE Industry
- The Responsible Incentive Travel Day 2024 at the Hilton Warsaw City Hotel
