Let's Talk Business
Culture Creates Music
Music is a universal language that transcends barriers and connects people emotionally. It can evoke a wide range of emotions, express individual and collective experiences, and foster a sense of community.
In case you haven’t had a pleasure yet, meet Basia Giewont, our Musical Ambassador in Barcelona. She is a Culture Creator who profoundly identifies with her roots in Zakopane, the Malopolska Region, and the Polish Mountains.
Basia`s musical works, presented on stages all over Poland, combine elements of folk with electronic sound and alternative pop. She draws inspiration not only from the Podhale culture but also from the richness of folk art of Mazovia and Silesia. Basia breaks the mould by creating a one-of-a-kind blend of pop music and discernible Polish folk culture roots. The artist immerses herself in the stories and instrumentations of the past, drawing from the texts of old songs, which are a constant inspiration for her. The result of her work is unique songs that combine modernity and the soul of tradition.
Enjoy onsite listening to well-known international hits as well as Polish music performed by Basia and her band. But there’s more! You can sing along with us on “Let’s Talk Business”, a song specially created for event professionals by industry friend Brian Allan.
Now, you can enjoy a specially curated set of Basia’s music (Spotify Playlist) not only during IBTM World in Barcelona or IMEX in Frankfurt but also on your way home, during vacations, at the office, with family members and friends.
Culture Creates Relations
We gravitate to fairs and diverse events for the symphony of connections they offer. Our driving force? The harmonies of reunions with lifelong business partners and the allure of new encounters. These gatherings possess the cadence to interweave experiences, knowledge, and emotions into a harmonious composition.
In 2023, 2024 and 2025, we received an unprecedented number of applications for the National Polish stands and IMEX and IBTM, with 26 partners eager to participate in each event. Initially, due to space limitations, we could only accommodate half of them. However, through innovative solutions, we successfully expanded our capacity.
We’re thrilled to announce that 16 partners of the Polish Tourist Organization – Poland Convention Bureau exhibit the major trade shows. They represent convention bureaux, cities, and regions, Professional Congress Organizers, Incentive Travel Companies, DMCs, an airline, and congress venues.
Have a look:
- 2023 IBTM World Barcelona
- 2024 IMEX Frankfurt
- 2024 IMEX America
- 2024 IBTM World Barcelona
- 2025 IMEX Frankfurt
Culture Creates Art
The vibrant graphics on our card`s cover in Barcelona were crafted by AI, drawing inspiration from the works of Zofia Stryjeńska (1891—1976), a distinguished Polish Art Deco painter, graphic artist, illustrator, set designer, and fabric, poster, and toy designer associated with Warsaw and Zakopane.
Zofia Stryjeńska received four Grand Prix awards at the 1925 International Exhibition of Decorative Art in Paris for architectural decoration, poster, fabric, and book illustration, along with two honorary diplomas. Her uniquely simplified forms radiate a joyful spirit, combining the affirmation of life entrenched in Polish tradition with the natural rhythm.
Beyond her accolades, Zofia Stryjeńska was a trailblazer in promoting Polish folklore through her art. She had a profound passion for showcasing the richness of Polish culture and tradition. Her artistic vision often drew inspiration from folk motifs, religious themes, and historical events, reflecting a deep admiration for Poland’s heritage. Stryjeńska’s dedication to preserving and revitalizing folk artistry contributed significantly to the cultural renaissance in Poland during the early 20th century. Her meticulous attention to detail and vibrant compositions not only captured the essence of tradition but also revitalized and popularized these cultural elements among a broader audience, both within Poland and internationally. Her legacy continues to resonate within the realms of Polish art, influencing generations of artists and fostering a renewed appreciation for the country’s cultural heritage.
Culture Creates a Brooch
Nearly a century later, we commissioned Krakow artist Zuzanna Łobodzińska, known as “Rose me up,” recognized for her handmade headbands, fancy wreaths, brooches, and larger custom-made decorations, to design and create the poppy flower brooch exclusively for us. She created organic brooch, inspired by Zofia Stryjeńska’s work, is entirely crafted from organic elements. At the Polish stand G100, you can receive the box containing Zuzanna’s brooch and the specially designed card. This carefully crafted gift is part of the “POLAND. More than you expected” campaign, tailored for international event planners.
Zuzanna’s remarkable story began with decorating shop windows by her mam in Krakow in the 1990s. Decorating shop windows was very popular at that time – shop owners competed with each other, trying to intrigue and attract as many customers walking around the center as possible. Her mother, Barbara Łobodzińska, is a wonderful artist and decorator. At that time, she decorated many places in Krakow. She had amazing ideas, and when displaying products, she was not afraid to surprise – there were motorbikes, palm trees and lots of other crazy exhibits.
Over the years, Zuzanna began not only to accompany her mam, but also to help her. And so this cooperation continues. In the meantime, she graduated from the Faculty of Landscape Architecture at the Krakow University of Technology, where she fell in love with the world of plants and learned better about the art of design. Zuzanna started experimenting with combining cut flowers, potted plants and artificial flowers, which brought great results when working on various events, photo sessions and scenography.
At some point, Zuzanna specialized in floral (green) walls – she still consider them to be very impressive decorations for a party (as a background for photos), a shop window or even the facade of a tenement house. Today, Rose Me Up creates dream decorations.
Culture Creates Cuisine
Regional cuisine is a culinary language that transcends boundaries and brings people together through flavours and tastes. It possesses the power to evoke nostalgia, celebrate cultural heritage, and unite individuals through shared culinary experiences.
Just like music, delicious Polish food connects hearts worldwide, regional cuisine serves as a universal bond, expressing unique traditions, stories, and a sense of belonging within communities.
During trade shows such as IMEX and IBTM, you can join us at a special Regional Delicacies Happy Hour event and indulge in a diverse array of delicacies representing various Polish regions, such as Bean honey from Ulik Apiary Farm in Roztocze, Półtorak Lubelski mead from Apis, Rose jam from Końskowola, regional wine “Winnica Nad Jarem”, cheeses from Sandomierz, Miodula ® Staropolska from Beskid Mountains and Cieszyn Silesia, Kopalnioki the most appreciated sweets in Silesia.
This year at IMEX25 in Frankfurt you will have a chance to taste ciders from family-run local producer Two Brothers from Mazovia (Dwaj Bracia).
Let's Talk Business Song
It starts with Czesc
How are you?
How can we help?
What do you do?
Let’s elevate
Take it higher
What do you need Venue or supplier
We’ve got it all you’ll see
We are the destination
Meeting expectations
Year after year
So here’s our invitation
For cooperation
The time is here
Let’s make a plan
Meet us at our stand
Let’s talk business
Dzien dobry
Is how we greet you
Dziekuje
The word for Thank You
Poland where your dreams come true
[Bridge]
Come to Poland, the perfect place
To host your event with style and grace
Incentives, conventions
Professional intentions
Trust and security
Not only a necessity
Friendly courageous
Nothing is beneath us
Passion and pride, dedication
Turns every event into a revelation