IBTM World 2024, hosted at Fira Barcelona from 19–21 November, concluded with outstanding results: over 73,000 business meetings were held, representing a 19% increase year-on-year. The event also saw a 10% rise in visitor numbers, an 18% boost in Hosted Buyers, and participation from more than 2,350 exhibitors. Among the highlights, Poland’s National Stand captured … Continue reading Poland Makes Waves at IBTM World 2024 in Barcelona: A MICE Destination to Watch